In 2025, most of our Queens want three things from a wig:

• A melt that looks like it’s growing out of their scalp.
• A cap that feels light, breathable, and secure (glueless if possible).
• Quality that survives more than a few installs.

That’s exactly where full Swiss HD Lace, honest lace size, and real density make all the difference. Let’s break it down in plain language.

1. Swiss HD Lace vs. “Regular Lace” – What You’re Really Paying For

Not all lace is created equal. Swiss HD Lace is:

• Softer and thinner than regular lace, so it melts into a range of brown skin tones without that ashy, gray cast.
• More breathable, which matters if you’re wearing your wig all day in real life, not just for a photo shoot.
• More flexible, so it lays flatter around your hairline, sides, and cap curves.

A lot of brands will call their lace “HD” because that’s the buzzword. But if you look closely at their cap photos:

• Their “HD area” is often just a small strip in the very front.
• The rest of the cap is cheaper, thicker regular lace or even non-lace mesh.

The Result? The front inch might melt, but behind that, you see grid lines, bulk, and seams.

At Brooklyn Hair, when we say Swiss HD Lace, we mean: 100% Full Swiss HD Lace in the entire lace area – not just a 1-inch strip. That alone raises our cost, but it also raises your comfort, realism, and wear time.

2. Full Lace Size Matters: 5×5, 6×6, 13×4, 13×6 – Not All “Sizes” Are Equal

Here’s where a lot of customers get tricked. Many brands advertise “5×5” or “6×6”, but when you look at the cap from the top, the lace doesn’t actually form a true square.

The Competitor's Trick:

• The front is wide, but the back curves in and gets narrow.
• So the actual hand-tied lace area is much smaller than “5×5” sounds.
• This means less parting space and a less natural look.

What Brooklyn Hair Does Differently: Our 5×5 Swiss HD glueless wigs are constructed with a full, honest square shape. We maximize the hand-tied area so you get the deep, versatile parting you paid for.

• 100% Full Swiss HD Lace – for a more natural, comfortable, seamless melt.
• Honest Full Max Size – no shrinking lace area, wide in front and back.

3. Inside the Cap: Construction Quality You Can’t See in a Title

A wig is like a house; if the framing is bad, the house will collapse.

On many cheaper caps you’ll notice:

• A small lace patch in the front and a lot of thick machine wefts behind it.
• Rough stitching, bulky bands, and exposed seams.

The Result: It doesn’t mold to your head smoothly and sheds easily.

Brooklyn Hair Standard: Our caps are built for real wear. Wide, full lace areas, clean reinforced stitching, and glueless-but-secure designs. Yes, the inside of our caps costs more to make. But that’s why our customers say: “This feels better, fits better, and lasts longer.”

4. Density: 180% Done Right – Not Imaginary 250%

Now let’s talk about the biggest secret in the industry: Density.

Most of our wigs are made at 180% density – on purpose. It is the sweet spot for rich volume and all-day comfort. But the real difference is how we back up that number.

At Brooklyn Hair, we publish the WEIGHT (grams). We know that a 14" wig and a 28" wig should not weigh the same. So we list the actual grams on our website:

• 10": around 155–175g
• 18": around 215–220g
• 24": around 275–285g
• 28": around 295–300g

“For example, our 24" 180% units sit around 275–285g. If a so-called 250% 24" wig weighs less than that, you already know it’s a marketing number, not real density.”

What Many Other Brands Do: They claim "250% Density!" but refuse to list the weight. Often, you are paying "250% money" for 150% hair.

Brooklyn Hair’s Promise: If we put a density number on it, we also show you the grams. That’s how you know our 180% is real.

5. 13×4 & 13×6: Full Swiss HD Lace vs. 1-Inch “HD” Strip

Look at a lot of “HD 13×4” wigs from other brands. The very front 1 inch is HD lace, but behind that is regular lace. When you part deeper, you lose that "scalp" effect.

At Brooklyn Hair: Our 13×4 and 13×6 use Full Swiss HD Lace across the entire lace front area. Whether you’re doing a middle part, deep side part, or zig-zag, it still looks like scalp. You’re not just paying for a label; you’re paying for HD lace everywhere it counts.

6. “But It’s More Expensive…” — Let’s Talk Real Value

If you only look at the price tag, a Brooklyn Hair wig might look higher than a budget wig. But think about it this way:

• How many cheaper wigs have you bought that only lasted a few wears?
• How much time have you spent fighting with a wig that wouldn’t lay flat?

When you spread the cost over more installs, less salon fixing time, and fewer throw-away wigs, Brooklyn Hair often works out cheaper per wear.

Final Thoughts: Premium Lace, Honest Density, Fair Price

We know some customers look at Brooklyn Hair and ask, "Why is this a little more expensive?"

The honest answer: Because we’re giving you Real Swiss HD Lace, Full Honest Lace Area, and Proven 180% Density with published weights. No shortcuts. No imaginary numbers.

We truly believe our Swiss HD Lace wigs are premium pieces at a fair price, especially for the Black women we serve who deserve better than marketing tricks.

Ready to feel the difference? Visit us in-store in Brooklyn (NY) or Irvington (NJ), or shop our transparent Swiss HD Lace Collection online.

Brooklyn Hair Wear N Go Wig Collection
Raw Hair Tiny Knot Wig Collection
True Swiss Lace Front & Frontal Wig Collection
Our Colored Wig Collection