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Brooklyn Hair Blog

Slay for a Decade: Your Ultimate Guide to Modern Wig Care & Making Your Human Hair Last

by Tajenae McCartney 07 Aug 2025


Hey Queens! This is your trusted manager here, and after over 10 years of helping you find your perfect look right here in New York, I've seen it all—from the latest trends to the best ways to keep your hair flawless. Back in 2019, we shared some great tips on human hair wig care, but a lot has changed since then!

Wigs have gotten better, more advanced, and so has our advice. Maintaining that perfect style and feel isn't just about washing anymore; it's about giving your investment the smart, modern care it deserves. So, whether you're a wig pro or just starting out, let's dive into 5 essential, updated tips to keep your Brooklyn Hair wig looking fresh and fabulous for years to come.




1. The Wash Routine: It's All About Being Gentle

Back in the day, we'd say wash your wig twice a month. But honestly? It's all about how often you wear it and what your style is!
  • Be a Pro, Not a Scrubber: Never scrub or rub your wig like you would your own hair. Instead, gently submerge it in cool water mixed with a sulfate-free shampoo. Use your fingers to delicately cleanse from the cap to the ends.
  • Embrace the Co-Wash: For curly and wavy textures, co-washing (using only conditioner) is a total game-changer. It refreshes your curls and adds moisture without stripping natural oils, keeping your hair bouncy and vibrant.
  • Rinse with Care: Rinse thoroughly with cool, running water, always going in the same direction as the hair to prevent tangling.

2. Deep Condition for That "New Wig" Feel

After washing, conditioning is non-negotiable! While a regular conditioner is good, for a truly luxurious feel, give your wig a deep conditioning treatment once a month.
  • Work a generous amount of conditioner through the hair, focusing on the ends.
  • Use a wide-tooth comb to gently detangle while the conditioner is still in the hair.
  • For an extra boost, let it sit for 20-30 minutes before rinsing to lock in moisture and softness.

3. Let It Air Dry, Always!

This tip never goes out of style. Hot air from a blow dryer can damage the hair fibers and lead to brittle, split ends over time. The best way to dry your wig?
  • Gently squeeze out excess water with a clean towel. Avoid rubbing!
  • Place the wig on a wig stand to let it air dry completely. This allows the hair to fall back into its natural pattern.
  • In a pinch, you can use a blow dryer on a cool setting with a diffuser attachment to gently speed up the process without damaging the hair.

4. Style Smart: Protection Is Everything

You can absolutely style your human hair wig with heat tools! The key is to be mindful and protective.
  • Heat Protectant is Your Best Friend: Before using any curling iron or flat iron, always spray a quality heat protectant. This creates a barrier that shields the hair from damage.
  • Keep the Heat Low: Use the lowest effective heat setting on your tools. High temperatures are unnecessary and can cause permanent damage to the hair fibers.
  • Match the Tool to the Texture: For straight hair, a flat iron is perfect. For deep wave or kinky textures, a curling iron or wand on a low setting can help redefine your curls.

5. Protect Your Investment: Storage is Crucial

Don't let your beautiful wig get tangled or dusty when you're not wearing it!
  • Never sleep or shower in your wig unless it's specifically a super secure glueless unit. Friction from tossing and turning can lead to tangles and frizz.
  • Store it Safely: Place your wig on a mannequin head to help it retain its shape, or store it in a satin-lined bag away from direct sunlight and heat. This simple step protects it from drying out and keeps it ready to wear.


Upgrade Your Wig Game with Our Top Collections

Ready to invest in a quality wig that's designed to last? Our wide selection of wigs and bundles are perfect for any style and any occasion.


Experience the Brooklyn Hair Difference!


We've been a trusted name in the New York area for over a decade because we believe in quality and service. So whether you're a local or shopping online, you're always getting the best. If you're in the area, stop by our stores in Brooklyn, NY, or Irvington, NJ, and let us help you find your perfect style.

Hope these updated tips were helpful! Your style, your confidence, the Brooklyn Hair way.
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